December tied for the second highest growth month of year, matching August's 13.2% and trailing only July's 15.3% expansion.

The ability to tell a story with numbers is what Bustos wanted to bring to Merkle after spending years at the Internet ...

Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%.

"Paradise" centers on the relationship between a Secret Service agent and the President he is assigned to guard at the ...

Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.

The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of General ...

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Chicago Public Media, the nonprofit that owns the Sun-Times and WBEZ, is hoping to save from, $3 million to $5 million in annual expenses with the departure of 20 to 30 people, WBEZ reports.

Despite growing awareness and support of data privacy laws, more consumer education is needed. Overall, 86% of U.S. consumers understand advertising helps companies keep access to information on ...