The agency will leverage its experience in SEO to enhance the visibility of the brands' range of backpacks, duffels, gym bags ...

Republic Day 2025 sparked a wave of creativity as brands embraced the spirit of unity and nationalism through compelling ...

As Meta revises its content moderation policies, advertisers worry about the impact on brand safety and increased exposure to ...

Social apps remained the top category for consumer engagement, with 3 trillion hours spent globally on social media and ...

An IIM Ahmedabad alumnus, Buddha began his career at Maxwell Apparels before moving through Uncle Chipps, Excelcia Foods, ...

Deepika Deepti explains how Bata is evolving to appeal to Gen Z by blending modern trends and leveraging digital innovations ...

Mondelez India was named Effie Client of the Year after 1,152 entries and 486 jury members evaluated campaigns across three ...

Ashish Nair walks us through his career spanning both the agency and the brand side, the lessons learnt along the way, ...

Bachchan’s association with the brand highlights the brands' focus on strengthening its consumer engagement and presence in ...

As part of the campaign, the brand featured the "Saare Jahan Se Accha" melody, crafted using the sounds of payment ...

Meta has launched its initial testing phase for advertisements on Threads, the company’s text-based social media platform.

Information from these interactions may be shared with Meta and the businesses involved for purposes such as ad targeting and ...