The first leg of The Snow League has come and gone, and we’re already seeing that this isn’t your mama’s snowboarding contest. Shaun White’s newest venture kicked off with qualifiers in Aspen on Friday,
Snowboarders and freeskiers might be associated with relaxed style, but The Snow League has lined up some top-shelf brand name support. The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White.
A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its importance.
Monster Energy congratulates Ayumu Hirano on taking third place in Men's Snowboard Halfpipe at the Snow League competition in Aspen Snowmass. In the snowboard contest hosted by snow sports icon Shaun White,
Legendary snowboarder Shaun White's 'Snow League' competition is on the rise after athletes experienced immense success at the recent event in Buttermilk, Aspen. While the competition is still new ...
The verdict is in: athletes are fans of the Snow League. But what does that mean for the winter action sports landscape?