Southwest’s shift to assigned seating marks a major strategic pivot, lifting profit forecasts and investor confidence amid ...

Jordan stated that 2026 is expected to yield “earnings that are dramatically higher than 2025,” guiding for full-year ...

Days after Southwest officially implemented assigned seating, CEO Bob Jordan defended the slate of the changes the carrier ...

Mardaani 3, starring Rani Mukerji, Mallika Prasad and more is just a few hours away from its theatrical release. For the unversed, the crime thriller is scheduled to hit the silver screen on January ...

CEO Bob Jordan touted the Dallas airline's new bag fees, basic economy fares, and, as of this week, assigned and extra-legroom seating.

Dallas-based Southwest Airlines is expecting its business transformation to lead to a financial boom this year, the carrier ...

Southwest said the changes it has made to its business model and cost cutting initiatives gave the carrier a boost during the fourth quarter.

Southwest Airlines killed its last brand differentiator — and risks being replaced with its competitors after optimizing away ...

Southwest has officially switched to assigned seating, ending open seating as the airline continues to remake its ...

The changes are among several Southwest has made over the last year or so to look more like all the other airlines in the United States. Southwest was famous for allowing every passenger two checked ...

Grocery bag fees are meant to cut down on litter and disposable plastics — but new research suggests they can create a ...

Starting Tuesday, customers on Southwest flights will have assigned seats and the option of paying more to get their ...