The brand's CMO explains how it partnered with Adam Sandler's Happy Madison to weave itself into the film's story.

U.S. Bank’s first Netflix tie-in in Happy Gilmore 2 uses bold brand placement and cultural humor to connect with younger ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...

Adam Sandler and Doug Robinson’s Happy Madison is extending its relationship with Sony Pictures TV, signing a new three-year overall deal. Under the most recent pact, the company has set up 8 ...

Doug Robinson who, via his longtime partnership with Adam Sandler, had run Happy Madison's television operation for over a decade, is striking out on his own. Robinson is launching DRP Doug ...

Sony Pictures Animation, Happy Madison and Hasbro are planning to bring the iconic line of toy trucks to the big screen. By Borys Kit Senior Film Writer The project is the latest Hasbro brand to ...