The new Super Bowl spot underscores how Bud Light has focused its marketing efforts on familiar faces, three years after a ...

A viral TikTok jingle by a Dr Pepper super-fan became a major ad for the soda brand, premiering during the CFP championship.

Romeo Bingham’s (@Romeosshow) viral TikTok jingle makes the leap from a viral moment to an official Dr. Pepper commercial.

The TikTok user who created a jingle for Dr Pepper that was actually used in an ad has people asking questions about who they ...

TikToker Romeo shared a video on Dec. 23 singing a jingle she came up with for Dr. Pepper that went viral and just a few ...

Dr. Pepper licensed the jingle from Romeo Bingham for its ad during the College Football National Championship game.

A TikTok creator made a viral Dr Pepper advertisement that has now been used in an official commercial for the company.

Romeo did it. Dr. Pepper licensed the TikTok creator’s jingle—something most people who post to the internet only dream of.

The young content creator made it simple and catchy, and it garnered over 27 million views and 3 million likes. She simply ...

The 15-second commercial features the user's vocals over a fun melody, and the sizzling sound of a freshly-opened can of Dr ...

Fans of the creator's original video pressured the company to use the jingle in an actual ad. On Monday, a commercial aired ...

On Dec. 23, Romeo Bingham posted a short but catchy jingle -- “Dr Pepper, baby, it’s good and nice,” Ad Age reported. It ...