In this video, I try out the latest hair trend from Korea - the Baby Hair Contour Perm. The results were mind-blowing!

From the benign to the worrying, trends that hit the spotlight this year proved once again that we will pay almost anything ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

My hair is naturally straight with a slight wave throughout, which becomes more accentuated the shorter it is. I also have incredibly thick and heavy hair, so when I style it with a curling iron, I ...

This is the fifth installment in a six-part series exploring the current state and future of Korean art collections and galleries in museums around the world. The series is supported by the Press ...

The retailer is riding the K-wave, which has seen rising global interest in Korean dramas, movies, make-up and pop music, all of which has contributed to an interest in K-food as part of that nation’s ...

Korean TV series and the real locations used as dramatic backdrops have had an unexpected and positive impact on specific destinations and their economies, including local businesses. Vitali Raietskyi ...

The set-jetting effect—a travel trend where people visit locations featured in movies and TV shows—has boosted tourism to destinations such as Thailand, Hawaii, Italy, and Croatia. Hollywood isn’t the ...

Why Is Myanmar’s Military Bothering to Hold an Election? The global popularity of Korean culture is no longer a new phenomenon. This year alone, “K-Pop Demon Hunters” became the most-watched animated ...

Over the past decade, South Korea has evolved from regional powerhouse to global tastemaker. The so-called Korean Wave is no longer a passing trend but a structural force influencing content ...

With BTS poised to reunite, “Squid Game” returning and a Broadway show winning awards, the Korean cultural wave keeps on rolling. By Jin Yu Young Reporting from Seoul A Tony Award-winning play on ...