Kelly Cross isn’t worried about her new business launch. Already successful online, Cross sells canvases, thread and ...

WSJ Buy Side is The Wall Street Journal’s research and commerce team. Our commerce content is distinct from our newsroom coverage. We earn a commission from some links in our articles. Learn more. You ...

The final stitches bring the blanket’s texture, pattern, and handcrafted beauty together in a satisfying finish. #CrochetBlanket #FinalStitches #HandmadeCrafts Vivek Ramaswamy breaks unwanted record ...

Karin Reese’s life path has been long and varied. For more than 40 years, she was an oncology nurse and served in healthcare leadership. For 17 years, she was also an equestrian who competed in ...

For Baert, the shop is both a longtime passion project and her first brick-and-mortar business. She previously ran a wedding decorating business about 25 years ago, but stepped away when family life ...

Every time I asked someone to touch this blanket, their reaction was the same: pure disbelief at how soft it is. "Wait... what blanket is this?" That question came up again and again after my friends ...

A new business in Norton Commons is leaning into the growing popularity of needlepoint as more people turn to screen-free, hands-on hobbies. The Minted Design recently opened its brick and mortar ...

Needlepoint is having a moment, particularly among younger generations. In St. Louis, needlepoint has long been part of the cultural fabric, woven into private school traditions, local shops, and ...

It is perhaps why more people are turning to things that ask a little more of them: working with their hands, following a pattern and making something that lasts beyond the moment. Of late, interest ...