Learn about the history of Starbucks, from its inception in Seattle to its current status as a global coffee giant with more than 38,000 locations worldwide.

One of the toughest things a company can do is introduce a new corporate logo, and Seattle's Best Coffee, a unit of Starbucks (SBUX), is finding that out this week as its new brand was greeted ...

However, the new logo introduced last week by Seattle’s Best Coffee deserves a branding taste test. In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago.

However, the new logo introduced last week by Seattle’s Best Coffee deserves a branding taste test. In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago.