However, the Women’s Tennis Association formally allowed it, and Williams continued to wear versions of the bodysuit ... to be able to advertise their logos and their colors,” Jones explained.

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. The Psycho Bunny logo comes as noticeable as the apparel brand’s name suggests. And we’ve only just begun seeing it ...

Circana first started seeing tennis and pickleball apparel – particularly athletic ... high-quality materials and clean styles with no logos – and a close cousin known as an "old money ...

There appears to be a major shift coming to tennis stores near you, as Italian superstar Jannik Sinner has made changes regarding his personalized merchandise moving forward.Known for his lanky ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Taylor Swift has made over a dozen appearances at Chiefs games. Her gameday fashion has ranged from forgettable to luxe and ...

"You can't just list garbage, for lack of a better term, and expect a great result." ...

According to Who What Wear senior editor Anna LaPlaca ... the past few years of hyper-minimalism and really stark looks that ...

The WTA believes that tennis can contribute to change in Saudi Arabia. Human rights groups say that is not conversant with ...