Momentum from the ‘great jeans’ campaign won’t be enough to offset the retailer’s problems, BofA Securities says.

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

Sydney Sweeney is facing a new setback, as her latest film, Eden, struggles at the box office. This follows backlash from her ...

The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...

In June, the “Anyone But You” actress faced backlash for her partnership with Dr. Squatch. At the time, Sweeney released a ...

Sydney Sweeney's Americana was released amid her controversy with American Eagle, and many are wondering how the film did at ...

Earlier this summer, the blond-haired, blue-eyed “Euphoria” starred in an ad campaign that critics accused of promoting ...

Sydney Sweeney "won't comment" on American Eagle jeans campaign uproar, according to the Wall Street Journal, which just ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

There's capturing attention and then there's keeping it. Whether American Eagle Outfitters, which not long ago managed the former, can do the latter, is the question facing investors today.

Despite a surge in stock price from its Sydney Sweeney-driven ad campaign, American Eagle has been downgraded by Bank of America from "neutral" to ...

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...