Ahead of the launch of her lifestyle show, "With Love, Meghan" on Netflix, Meghan Markle looked back at the experience in ...

The Duchess of Sussex abandoned a previous name, American Riviera Orchard, amid trademark issues, before settling on As Ever ...

Meghan, the Duchess of Sussex, talks criticism of her brand As Ever, her new Netflix series "With Love" and her life in ...

Meghan Markle's rebrand was ruthlessly mocked on a podcast: "It was very white supremacist—was that why she changed it?" ...

Meghan Markle will launch her new lifestyle brand, As Ever, in the spring of 2025. She first announced it in 2024 as American Riviera Orchard.

Meghan Markle, on the cusp of her newest Netflix show and her As Ever lifestyle brand, says in a recent interview that she ...

Almost one year after announcing her lifestyle brand, formerly called American Riviera Orchard, last month Meghan Markle ...

Meghan Markle acknowledged there were “tons of twists and turns” when she was creating her lifestyle business.

Eric Charbonneau/Archewell Foundation via Getty Images Royal fans, rejoice — Meghan Markle is gearing up to release her new ...

Nearly a year on since Meghan Markle soft-launched her lifestyle brand, the Duchess of Sussex has renamed the company to As Ever and unveiled a new website. The announcement has been tied in with her ...

The Duchess of Sussex announced her lifestyle brand, American Riviera Orchard, in March 2024. However, she recently changed the name to As Ever.

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name.