Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the ...

F1's Grove-based outfit Williams have announced a new partner ahead of the upcoming 2025 F1 season, with Australian software firm Atlassian becoming their title partner.

A major Williams F1 announcement was met with a furious response by Ferrari, who penned an angry letter after a key sponsor ...

The new Atlassian Williams Racing logo, unveiled today, symbolises this true partnership. It has been uniquely crafted to unite the identities of Atlassian and Williams Racing, seamlessly combining ...

The Williams Formula One team has signed with Australian software company Atlassian as its first naming rights partner in ...

Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t ...

AI-powered search startup Perplexity has been in negotiations to sign a sponsorship deal with Red Bull Racing, worth $5 ...

Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.

Brookes’ software giant Atlassian is taking pole position with a new deal to become the title sponsor for Formula 1 team Williams.

Australian company Atlassian has become the naming rights sponsor of the Williams F1 team. Image: Williams The newly announced partnership ...

Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season ...

Australian tech giant Atlassian is the new title sponsor for the Williams Racing Formula One Team, as well as the official tech partner and collaboration software partner. See what people are saying.