Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern ...

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester.

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

While White Claw has become the go-to summertime beach drink, the hard seltzer brand’s latest marketing campaign aims to keep the beverage top-of-mind for holiday season partygoers. The privately-held ...

If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language.

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether The BBB National Programs has seen a sharp ...

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can ...

Happy holidays to everyone except AI agents, apparently. As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to ...