Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

Sure is part of Unilever’s deodorant portfolio, which also includes Dove and Lynx. With these brands collectively holding ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

President-elect Donald Trump has said he will sign an executive order pausing the ban to allow TikTok’s Chinese owner more ...

From the challenge of defining a new category to growing brands globally, it’s been a busy week. Here is my take.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been ...

Very has worked with System1 to develop a precise approach to TikTok pre-testing, as the retailer looks to “accelerate growth ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...

The online greetings card company is hoping to build its brand awareness through a bold new look and the introduction of its ...