December tied for the second highest growth month of year, matching August's 13.2% and trailing only July's 15.3% expansion.

The ability to tell a story with numbers is what Bustos wanted to bring to Merkle after spending years at the Internet ...

Despite growing awareness and support of data privacy laws, more consumer education is needed. Overall, 86% of U.S. consumers understand advertising helps companies keep access to information on ...

Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%.

Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry as AI, large language models, and neural networks help to make that transition.

"Paradise" centers on the relationship between a Secret Service agent and the President he is assigned to guard at the ...

The auto industry takes the wheel at the IAB with the appointment of Shenan Reed, global chief media officer of General ...

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Among indies' benefits: a massive range and diversity of capabilities and scale; more focus on mission and less on Wall Street.

Snapchat shared results of a recent study that shows how creator partnerships can help a brand boost its reputation among ...

The sports betting brand unveiled the second teaser for its Super Bowl ad pitting Eli against Peyton Manning in a kicking ...

The Washington Post is losing another veteran editor. Griff Witte is leaving to become a managing editor at The Atlantic, ...