At the end of July, Sweeney was launched as the face of a new American Eagle jeans campaign. In one ad, the Euphoria star says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.” With a close-up on her blue eyes, she adds “My jeans are blue.”

Comedian Matt Rife grabbed the internet's attention when he took to X to defend Sydney Sweeney for her controversial Dr. Squatch bathwater bliss and American Eagle jeans ads.