The best marketing campaigns of 2024: Part 1
Dec 3, 2024 · From Coca-Cola to Brat to Salesforce, the Marketing Week team reveals the first eight campaigns that make up our best of 2024.
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As Metro Bank gets ready to celebrate its 15th anniversary it is repositioning with what top marketer Danielle Lee describes as a “strong, confident, bold statement of exactly who we are …
Prime sees sales fall by almost 50% in 2024 - marketingweek.com
Dec 14, 2024 · Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull and Monster.
The 10 reasons Marks & Spencer is the Brand of the Year
Nov 12, 2024 · To celebrate the retailer being recognised as Marketing Week’s Brand of the Year, our branding columnist writes about its remarkable five-year transformation. This is not just a …
Marks & Spencer wins Brand of the Year accolade
Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus …
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This Much I Learned: M&S on consistency and transformation
Dec 2, 2024 · M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named Marketing Week’s Brand of the Year.
‘A bet for the future’: Zero Sugar’s role in driving growth for Coca …
Feb 20, 2024 · Coke Zero Sugar provides an opportunity for the trademark brand to reach a new set of consumers and provides existing drinkers with the choice to enjoy the product over more …
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · Energy drink brand Prime Hydration, created by YouTubers KSI and Logan Paul, once had fans queuing up at dawn to purchase, but now has been spotted in bargain bins.