How Everything Works on Instagram: "In January 2015, Cristiano Ronaldo disguised himself with a beard, wig, and baggy clothes to play street football in Madrid’s Plaza del Callao. Passersby ignored him, assuming he was just another man on the street—until he revealed his identity to a young boy he’d been kicking the ball with. Within seconds, the crowd erupted, and the viral stunt became a lesson in humility: even the best in the world can go unnoticed without fame and fortune."