Good Ads Matter on Instagram: "A Cadbury for two buttons and a little toy. Fair trade, right? Here’s an endearing ad that celebrates mothers, daughters and the immeasurable love they share. Cadbury is known for advocating generosity– sincere generosity that may seem inconsequential at first glance but powerful enough to make someone’s day and even reflect the inherent selflessness of humanity at large! This spot follows a raw, unfiltered narrative. The world of consumerism through the unaware ey