In the 1950s, a shoe salesman made a simple discovery that would change the way people understand sales and marketing forever. When he showed customers three pairs of shoes, they hesitated. They compared, overthought, and often walked away without buying. But when he offered just two options, sales instantly went up. That moment revealed one of the most powerful truths in business psychology. Too much choice kills decision-making. People think they want options, but what they really want is clar
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