Apple TV’s new logo: real glass, real craft 🎬Instead of turning to digital effects, Apple went fully analogue for the new Apple TV logo — cutting the letters from real glass and filming them… | Magnus Deuling
Apple TV’s new logo: real glass, real craft 🎬Instead of turning to digital ef…
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The new Apple TV logo was made with real glass and no CGI. Apparently, it's because Apple values human artistry: https://80.lv/articles/new-apple-tv-logo-is-made-with-real-glass | 80 Level
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The new Apple TV logo was made with real glass and no CGI. Appar…
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This Apple TV logo? It wasn’t made on a computer. 😳🎥 Apple literally filmed it. No CGI. No motion graphics. No AI. They built a physical glass logo, set up real studio lights, and captured everything *in-camera.* Every shimmer, every flare, every reflection — was real light interacting with real glass. 💡 Why go through so much effort? Because when you shoot something for real, you invite discovery. Light behaves unpredictably — it bends, scatters, and creates imperfections that no render can
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This Apple TV logo? It wasn’t made on a computer. 😳🎥 Apple literally film…
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Max Hofert on Instagram: "No the new Apple TV logo was not made with AI, CGI, or really any optimized process at all… For the launch of the new Apple TV logo, Apple created the new logo out of a massive piece of glass, and had real human beings shoot it with studio lighting on a custom rotating table. The results were beautiful. This comes from a company who’s spend tens of billion on generative AI, but it seems like someone knows what they’re doing on the brand team… Is Apple starting to get ba
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Max Hofert on Instagram: "No the new Apple TV logo was not made …
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