Ad of the Day: Depop celebrates fashion doppelgangers to champion secondhand shopping
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6 months ago
thedrum.com
In 2025, Depop explored how style naturally connects like-minded people through its Depopelganger campaign. The brand featured strangers across the US who unknowingly shared the same fashion sense, turning chance similarities into meaningful connections. By matching people with identical aesthetics, Depop highlighted secondhand fashion as a way to express individuality while building community. The campaign reinforced Depop’s identity as a cultural platform, not just a resale app—where style tra
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In 2025, Depop explored how style naturally connects like-minded pe…
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Depop Seeks to Establish Resale Fashion as a Cultural Mainstream in U.S. Campaign – Archyde
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‘I Got it On Depop’ campaign taps into secondhand fashion hype
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Depop: If you love fashion and the planet, then get on Depop. • Ads of the World™ | Part of The Clio Network
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