Rugby’s problem isn’t interest — viewership and audiences are up — the problem is the business model. It isn’t sustainable and it relies on benefactors just to keep clubs alive. Without serious investment, teams fall away. That’s why moves like Red Bull coming into Newcastle matter. They’ll sort the debts, stabilise the club and then invest. Red Bull don’t do things halfway — in every sport they touch, they go nuclear. Deep pockets, clear vision, and a track record of turning teams into powerhou
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