10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
marketingweek.com
10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
Channel 4 marketing director Amber Kirby and former CMO Dan Brooke reflect on the stories behind the broadcaster’s three ‘Superhumans’ Paralympics campaigns between 2012 and 2021.
Mar 28, 2022
Paralympic Games Highlights
7.9K views · 196 reactions | Para triathlon made its second Paralympic Games appearance at Tokyo 2020, featuring a mix of defending champions and newcomers who smashed their way through the swimming, biking and running to the finish line  Wow! | Paralympic Games | Facebook
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7.9K views · 196 reactions | Para triathlon made its second Paralympic Games appearance at Tokyo 2020, featuring a mix of defending champions and newcomers who smashed their way through the swimming, biking and running to the finish line  Wow! | Paralympic Games | Facebook
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83K views · 158 reactions | Badminton made its debut at the Paralympics and what a debut! Together we got to witness history unfold right before our eyes 朗 Did you love seeing Badminton at the Paralympics?  | Paralympic Games | Facebook
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83K views · 158 reactions | Badminton made its debut at the Paralympics and what a debut! Together we got to witness history unfold right before our eyes 朗 Did you love seeing Badminton at the Paralympics?  | Paralympic Games | Facebook
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Spectacular moments of drama and tension at the Paralympics! Shooting Para Sport showed us the world's best, shooting their way into the history books 🔥 | Paralympic Games
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Spectacular moments of drama and tension at the Paralympics! Shooting Para Sport showed us the world's best, shooting their way into the history books 🔥 | Paralympic Games
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The first Summer Paralympic Games, was held in Rome, Italy in 1960. Witness how the Paralympic Movement has evolved over the past 60 years to the mammoth phenomenon it is today. | Paralympic Games
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